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Color Run
Gaia & Hylo Collab
Gaia, a brand creation, is an organic cosmetics company inspired by the astrological sign of Virgo, symbolic of a deep-rooted presence in the material world. Gaia is a brand that only uses organic pigments; flowers and plants are the ingredients.
Hylo is a vegan athletic shoe brand made of a number of natural and vegan materials (no synthetic fabrics and animal products). Since Gaia and Hylo are brands that pride themselves on being all-natural and vegan, they have chosen to partner on Earth Day for a special event with all proceeds going to rebuilding forests affected by wildfires.
Touchpoints: art direction, brand Identity, experiential, promotional





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